No need to dwell on the Labour Party conference. If somehow they crawl back from the living dead and make a respectable showing at the next election, so much the worse for the UK.

One interesting angle in the frantic attempts to prop up this Brezhnev-style corpse is new media erzatz-adulation given to the wife of the Prime Minister, namely Sarah Brown.

Where does it come from? How does it insinuate itself into the media?

We'll never be told.

Suffice to say that Alix Mortimer says everything that needs saying on this curious subject, in one of the best web-rants of its kind. Ever.

Complete with a brand new word: Bodenity.